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The Happi Top 50 Company plans to introduce this new signature lifestyle fragrance under a deal that runs through Dec. 31, 2037.
September 23, 2026
By: Lianna Albrizio
Interparfums, Inc. has penned an exclusive, worldwide license agreement with Puma for the creation, development, production and distribution of fragrances under the Puma brand name.
The Happi Top 50 Company plans to introduce this new signature lifestyle fragrance in 2027 under a license agreement that runs through Dec. 31, 2037.
“Puma is an iconic global brand that connects world-class athletic performance with culture, fashion, and everyday lifestyle,” said Jean Madar, chairman and CEO of Interparfums. “Through its innovative products, deep relationships with elite athletes and teams, and disruptive collaborations across design and popular culture, Puma has built relevance well beyond the field of play and established a formidable presence in key markets around the world. We look forward to translating this cultural significance into a new fragrance that extends the Puma brand and engages consumers across markets, generations and style preferences.”
Net sales grew 2% for the company in H1 2026.
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